Retro Lovely Studios – Curated Photo Sessions – Guaranteed Publication


A once in a lifetime session. Retro Lovely Magazine broke ground on so many levels. It shook the industry when it first launched on March 23 2010. The combination of physical quality, breadth and calibre of content and value was unmatched then as it is today. The name has become legendary in pinup. And it is relaunching. Previously it would have been impossible to have been able to be guaranteed inclusion in an issue. With the trends of the past few years changing the landscape dramatically it is being brought back with some different principals to allow it to live on. Retro Lovely and its partner studios are coming together to fund the publication of the magazine. We are tasking ourselves to offer services and opportunities for the benefit of all who can take advantage of them. These truly noteworthy sessions will be curated by the magazine. They will be unlike anything you will have taken part in before.

When I first began the magazine I had some baseline guiding principals. One was that I would only publish finished content that was sent to me by photographers. Many times I would be told about some “awesome idea” someone had for a shoot and would be asked to commit to publishing an idea. I would not. All a studio could do if I liked their work in general was the opportunity to send me images, I’d then pour over all the photos they would give me and choose what I felt was the strongest work. Images I looked at and said “I wish I took that”. Since the last issue of Taboo Edition No.6 was put out 5 years ago there has been a void on the scene. No other publication has surfaced to pick up the baton of mass producing a high quality physical product. It’s understandable, advertisers aren’t paying for it and fans are mostly content with the endless stream of free content they can access from share sites delivered right to their smartphones.  There are a few of us though who want our best work committed to a quality product. We the studios are going to back it. With our time, Our talents and our money.

The single biggest change is that I will now permit hand selected studios the opportunity to guarantee publication. People I’ve worked with. Who’s art is top notch. Studios who understand the value of this and are pulling their weight to help produce the issues.

As the first studio to come online and offer sessions with guaranteed publication this is where I will detail my offerings of Retro Lovely Curated Photo Sessions. These prices are initial offerings. There is every likelihood they will not decrease in price and very likely increase. The latter part of this is based on supply and demand. As more studios join in we will all be competing with limited space and a limited production schedule.  During the heyday of the magazine there would actually be infighting from studios as to how much space they might have in an issue.

Base Session $500

Curated. What does that mean really?  Up until now I have offered photo sessions to people and placed myself at their disposal. To produce for them images they wanted. I did the best of my ability to provide them what their vision was. A curated session is where my other “self”, my publisher “self” is involved in the process. One of the things I say to clients as to the reason I give them all their photos is that I have learned very often the images they love most are not the images I think are the strongest. But as the client, their wishes trump mine. I have worked with many clients who have decided what sort of wardrobe they wear, what sort of styling they want, what sort of theme they think best for them. Again I serve them. When it comes to being published in Retro Lovely however I will take more control as a creative director. What I chose to publish in Retro Lovely was as crucial to it becoming as highly regarded as it was. I recall after working with Robert Alvarado in Hollywood shooting Claire Sinclair for Retro Lovely No.7 asking him if he wanted Claire in on the photo and cover selection process he said “absolutely not”. Ultimately he deferred to me and my choice.

So a curated session for inclusion in an issue will begin with a model application. I will require you to provide me several sample images from past sessions you have done. Work with any photographer you think has the most value, or those you think will catch my attention. I will be posting a selection of images from past issues of Retro Lovely that I feel were the best of the best I ever included. Use them as a guide. I need to see your comfort and ability in front of the lens. I will also do a review of your online portfolios. Ideally you will be able to visit the studio for an in person consultation or if not something via video chat. Sometimes when I meet someone in the studio I know quickly how things must be approached by how they carry themselves, how animated they are. I will say to some “you aren’t ready yet”. Just because we want something badly enough it doesn’t mean we are ready for it.

If between your portfolio review and consultation I believe this is a good fit I will then propose a session for you that will put you in your best light and permit us to create images I and you will be proud to include in an issue. I insist on this creative control over your session as in this instance I will say I believe I know better than you what will achieve the best results what you think looks amazing on your smartphone screen will not necessarily look amazing in print. This is one of my tasks. I want my clients to look their best. I have in the past felt some have attempted styles of photography that were not the “best fit” for them. I will provide you with example images of what I think we should strive for. I will ask you to share with me wardrobe you propose for the theme. While the studio does have an in-house wardrobe that would be enviable of many studios I HIGHLY suggest you obtain something well in advance that is WELL FITTED, please do not do yourself the dis-service of wardrobe that is not well fitted. Once I photographed Clinton Kelly at an event. They had these wardrobe specialists helping ladies with bra fittings. It was astonishing to me as to what a difference a well fitted garment made in the appearance of everyday women. I will ask you for selfies in your proposed wardrobe. It is that important.  I will then consult with one of my licensed cosmetologist from among my team as to what sort of makeup and hair style we will suggest for you and provide you examples of that.

With everything in place the day of your session arrives! Expect to be in the studio anywhere from 3-5 hours. I will not do any more than two such sessions in a day. These shoots will consist of anywhere from 1 to 2 hours in arrival and preparation, styling and wardrobing. Once wardrobing is completed we will begin your primary session, this is where we will meticulously work for several poses to create your photo for publication. The stylist will be on set to assist me with on the spot touchups and wardrobe finessing. I will be shooting tethered to a laptop/ipad  which I will use to review images real time with the scrutiny of a publisher and make necessary adjustments. We may even shoot some 4K video footage of you review frame by frame looking for that “sweet spot” pose to photograph several variations of.  Once I obtain a selection of images I feel are suitable for publishing we can then resume your session as I normally shoot with a lot more variety to provide you with a large number of images to have for you from this once in a lifetime experience. After your session concludes, schedule permitting, we can break for lunch or dinner and discuss with you the ways with which being in an issue of the magazine can be used to your advantage.

What does all this cost? Remarkably these sessions have an introductory price of $500. This is just $100 more than my pricing has been for a session of this type that is much less “hands on” with art direction by me, in fact in time alone I am actually working for less money with a session like this. I want to facilitate creating something great that much. PLUS in addition to the 6 edits I included with that $400 session I will add two more images that I choose for publication that I will likely spend several hours obsessing over because my skill and commitment is on the line to “deliver”. If you hired me for this level of editing apart from this shoot I would be talking $40+ per image. Not only is the session longer and more focused, not only do you get those additional intensive edits but with this introductory pricing you also have access to additonal copies of the issue you will be in at wholesale. As these are clearly a cut above any other publication you will be published in it is not at all a stretch to say you could autograph and sell them for $30 a copy.  With a wholesale cost at no more than $10 per copy if you could pick them up at the studio 10 copies signed and sold for $30 would earn you back $200. Have enough fans to buy 20 copies? Your curated session would then only have cost you $100, you will have to stress to them this magazine isn’t anything like the others you may have promoted that they purchased, I do believe firmly many fans have been conditioned to think “Magazines” models are in are over priced and not worth the money they cost. If you do not have a copy or have never seen a copy of Retro Lovely I will send you an issue with a curated session deposit so you can fully get your head around the difference and what it could do for you.


$500 Base Session Includes:

  • Application and Portfolio Review
  • In person or video consultation
  • Acceptance for Session
  • Proposal for Styling and Theme
  • Wardrobe Review
  • Session at our headquarters in Pottsville PA, approximately 3-5 hours
  • Stylist on hand for touch-ups and changes deemed necessary
  • Lunch or dinner nearby included in session, model’s schedule permitting
  • Post shoot discussion about opportunities with publication
  • All photos to take home after your session
  • 6 edits of the models choice, edited to their requests plus two deluxe edits by Michael Bann, publisher, Retro Lovely for inclusion on ONE PAGE in the next available issue
  • Marketing graphics provided to model to assist her in promoting and selling issues if she chooses
  • One promotional copy mailed included with session
  • Additional copies made available at wholesale ($10 targeted cost) plus shipping YOU COULD EARN MONEY FROM YOUR MODELING, YOUR SESSION FEE COULD BE GREATLY REDUCED BY SALES

$750 Deluxe Session Includes:

  • Everything above plus a 2 page feature in an issue
  • 10 copies of the issue, autographed and sold at $30 represents a $300 value. In a way your session fee would only be $450 if you could sell some issues. This is a fantastic situation for performers or those with fanbases and merchandise sales.

If you are capable of self styling at a level I consider to be up to the task, either of these sessions could be booked with a $100 discount.

Please know the cost of these sessions help me pay for the production of Issue No. 12. If you compare what you get against comparable studios you will easily see I am working harder for you and to produce a publication that has been alone in its class. Models get free copies. Models can purchase at a real wholesale. Copies will be distributed to select resellers, I welcome your suggestions for shops and businesses near you that I can send samples to so they may display and sell YOUR IMAGES in a real brink and mortar shop. Not just you sending your fans to an online service who prints one at a time.  There will be a minimum run of 1000 copies of this issue.

You will be in a legendary publication with your images right alongside the legendary MOSH.

Are you ready for your consultation? Need more information?

Have we worked together multiple times? Feel we may have suitable images for inclusion? Think you have the opportunity to sell 5 or more autographed copies to fans? It’s possible we might be able to get you into this issue:

Message me on the Victor Devilbliss Facebook page. Or the contact form at